Fabrizio romano X Max verstappen
For Heineken
Heineken honors genuine fans and sports culture but faces tough competition during major events. Instead of big spending, it engaged fans by linking Fabrizio Romano’s "Here we go" energy with Max Verstappen. On Transfer Deadline Day at the 2024 Monza Grand Prix, Romano joined Verstappen’s F1 command center to deliver transfer news, blending football and racing excitement.
Heineken
During my time at Boomerang, I have constantly worked on the always-on content for Heineken Global. From teeny tiny shoots on iPhone, to week-long (virtual) productions, as long as it gets those views on social.
NIVEA MEN
For NIVEA MEN, we were tasked with something challenging: Get the average Joe to fall in love with skincare. Not the easiest of tasks, but fun nonetheless. We worked on various approaches from using my own bathroom to creating content in the Real Madrid locker room.
HEINEKEN EXPERIENCE
Heineken Experience could be seen as the playground for the bigger Heineken brand. With my team, we created trending videos on a weekly basis elevating the Experience, its employees and its visitors.
Oletti
Not an ad, but a brand.
I ran, wat we called, an online showroom for interior design. We ought to offer consumers the opportunity to browse furniture and other interior items, gather inspiration and get personal styling advice from the comfort of their own home. An online interior marketplace with 40 brands, more than 20.000 products and real interior designers and stylists to help you turn your house into your home.
Other brands
Some other brands I’ve worked on, made stuff for or just had fun with.